When you use our website, any service we provide, or interact with us, we may collect the following personal data

(including but not limited to):

• Contact information: such as your name, address, phone number, and email address.
• Purchase information: items you purchase, altered or custom-made items (including measurements), payment method, billing and shipping details, and contact details for receipts or order updates.
• If you choose to pay by card, you will be redirected to the Maldives Payment Gateway of Bank of Maldives to enter your card details. We will not see, capture, or store your card details or any other information entered there. All communications between Jeel.mv and the Maldives Payment Gateway are encrypted with TLS/SSL. Once payment is processed (successfully or unsuccessfully), you will be redirected back to our website.
• Preference information: such as your contact and marketing preferences, and brand and product interests.
• Profile and account information: this may include your contact, purchase, and preference details, as well as your account password, shopping cart items, saved items, registry details, product reviews, and other account- related information.
• Demographic information: such as age or birthdate, gender, postal code, and other demographic details.
• Call recordings: including information about your call and anything you share when you contact us by phone.
• Device and browsing information: details about your phone, tablet, computer, or device, along with your online browsing activity. This may include:
• IP addresses, unique device identifiers, cookie identifiers, device and browser settings, and Internet service provider details.
• Information about when and how you access or use our website, such as:
• Date and time of visits.
• Websites visited before and after ours.
• Navigation patterns and search activities.
• Website pages and products viewed.
• Items purchased.

HOW IS PERSONAL DATA COLLECTED?

We use your personal data to serve you better, which includes (where applicable):

• Providing you with the products and services you requested (e.g., notifying you about the status of your order or delivery, assessing creditworthiness using third parties if required).
• Contacting you for feedback after a purchase.
• Resolving any problems, issues, or disputes related to our products and services.

We may use your personal data for purposes connected or relevant to the business of Jeel.mv, such as:

USE OF PERSONAL DATA

• Complying with legal and regulatory obligations and requirements.
• Enforcing obligations owed to Jeel.mv.
• Researching and developing new products and services or improving existing products and services.
• Accounting, risk management, compliance, and record-keeping purposes.
• Carrying out research, planning, and statistical analysis.
• Staff training.

Your personal data may also be anonymized for internal use such as analytics, reporting, and service improvements.

If you have consented, your personal data may be used by Jeel.mv for the purposes of marketing products and services offered on our website, or those of our strategic partners and business affiliates, such as informing you of new arrivals, special offers, promotions, or sending you newsletters.

If you have contacted us with complaints, feedback, comments, or suggestions, we will use and disclose your personal data (including your contact history) to respond to you and provide you with the best service possible. If you are the complainant and you do not want us to disclose your identity to the party you are complaining about, you must let us know immediately. However, it may not always be possible to handle your complaint on the basis of anonymity.

When using your personal data to contact you for the above purposes, we may contact you via regular mail, email, SMS, telephone, or other electronic means.

If we need to use your personal data for any other purposes, we will notify you and obtain your consent beforehand. You will be given the opportunity to withhold or withdraw your consent for the use of your personal data for these additional purposes.

DATA SHARING FOR ORDER FULFILLMENT

To fulfill customer orders, we may share necessary personal data (such as name, address, and contact details) with:

• Sellers and suppliers in India (for product procurement and shipping).
• Our logistics partners who handle cross-border and local deliveries.
• Payment service providers and financial institutions (for payment processing). These parties are only provided with the information required to perform their respective services and are obligated to keep your information secure and confidential.

We and third parties we work with may collect certain information automatically when you use our website, mobile app, or open our emails. This may include information about the device you use, your browsing behavior, and interactions with our platform.

The methods we use include:

• Cookies (session-based or persistent, small data files stored on your browser or device).
• Cookies (session-based or persistent, small data files stored on your browser or device).
• Web beacons or tags (tiny images embedded in websites or emails to track visits and engagement).
• Website log files (created automatically when you access or use our website).
• Flash cookies or Local Stored Objects (placed using Adobe Flash software).
• Other tracking technologies (similar or different to the above). This information generally does not include personal data unless you choose to provide it through our website or services.

We will not sell your personal data to third parties.

We will only disclose your personal data to third parties where you have provided consent, or in the specific situations set out in this Policy. If you have consented to receiving marketing information from us, our strategic partners and business associates, we may disclose your personal data to them for that purpose.

Your personal data may be disclosed and shared within Jeel and its affiliates to enable us to provide the products and services you have requested.

We may disclose or share your personal data with third parties who provide essential services to us, such as:

• Service providers and data processors working on our behalf (for example, hosting and maintenance providers, analytics services, e-mail messaging services, payment processors, solvency and address verification).
• Logistics partners and shipping service providers engaged by Jeel to deliver your orders.
• Sellers and suppliers (including those located in India and other countries) for the purpose of processing, fulfilling, and delivering your orders.
• Our consultants and professional advisers (such as accountants, lawyers, and auditors).

We may also disclose your personal data where required to comply with legal obligations or industry requirements. This includes disclosures to legal, regulatory, governmental, tax, or law enforcement authorities.

Our website may allow you to share certain personal data with third parties, such as other users of the platform. In such cases, you are responsible for your choices and are deemed to have provided consent for any sharing of your personal data through the functionalities provided.

You understand and consent that we may transfer your personal data to locations outside of the Maldives, including India, for the purposes set out in this Policy. When transferring personal data outside the Maldives, we will ensure that such data is protected to a standard comparable to local data protection laws, either by transferring to jurisdictions with adequate protections or by contractually obligating the recipient to safeguard your data.

This Policy only applies to our website and the information that we collect from you. Our website may contain links to other websites which are not owned, operated, or maintained by us. When visiting these third-party websites or disclosing your personal data to third parties (including buyers or sellers on our website), you should carefully review their privacy policies or ask the relevant questions before sharing your personal data. We are not responsible for the collection, use, or disclosure of your personal data by such third parties.

Our website may provide social plug-ins and integrations from various social networks (such as Facebook, Instagram, or Twitter/X). If you choose to interact with a social network through our website, your activity on our website may be made available to that social network.

If you are logged in to a social network while visiting our website, the social network may add this information to your profile. If you interact with one of the plug-ins (for example, by clicking “like” or sharing content), this information may be transferred directly to the social network.

If you are logged in to a social network while visiting our website, the social network may add this information to your profile. If you interact with one of the plug-ins (for example, by clicking “like” or sharing content), this information may be transferred directly to the social network.

If you do not wish for such data transfers to occur, please log out of the relevant social network before visiting our website.

We do not control or influence this data collection and transfer process via social plug-ins. Please review the privacy policies of these social networks for detailed information about how they collect, use, and share personal data, your rights, and how you can manage your privacy settings.

Our website may offer location-enabled services, such as Google Maps and Bing Maps. If you use our website, these services may receive information about your actual location (for example, GPS signals sent by a mobile device) or information that can be used to approximate your location.

You will always be asked if the geo-location service can be activated, and you also have the right to object to this service within the respective website.

Our website may use web analytics services provided by Google Analytics. When you visit our website, a cookie may be stored on your computer or mobile device, unless your browser settings prevent cookies.

This means that the personal data described in Clause 1.1 – including “click-stream data”, data from “web beacons and tracking links”, and information stored in Google Analytics cookies – will be sent to Google Analytics for analysis on our behalf. If you have created an online profile on our website and are logged in, a unique identifier for this profile may also be sent to Google Analytics to match the analytics data to your profile.

Google Analytics acts solely as our agent, and we determine the purposes for which the data is used. More details about this relationship can be found in the Google Analytics Privacy Policy.

If you do not want your website behavior data to be collected and analyzed by Google Analytics, you can install the Google Analytics opt-out browser add-on. This tool instructs Google Analytics not to send your site visit data. It is available for most modern browsers. Please note, however, that this opt-out add-on does not stop data from being sent to our website directly or to other web analytics services.

Our website may use retargeting technologies on the internet. This allows us to show advertisements about our products and services on partner websites to visitors who have already shown interest in our shop.

We also work with third-party companies that use tracking technologies to display advertisements on our behalf across the internet. These companies may collect non-personally identifiable information about your visits to our website and your interaction with our communications, including advertisements.

Retargeting technologies analyze your cookies to display ads based on your previous browsing behavior. For more details about cookies, please see clause 2 of this Policy.

We do not store any personal data about you through this technology.

We take reasonable steps to help protect the confidentiality and security of the personal information you share with us through our website. However, please note that information transmitted over the internet may not be completely secure and we cannot guarantee the absolute security of your personal information.

To help protect your account and personal information, we encourage you to:

• Regularly review your account and promptly report any suspicious or unexpected activity.
• Keep your computer and devices updated with the latest security patches and anti-virus software.
• Use strong, complex passwords (minimum of 7 alphanumeric, case-sensitive characters).
• Avoid using the same password across multiple websites.
• Never share your password with others.
• Never share your password with others.
• Password protect your devices.
• Always sign out/log off from your sessions, especially when using public computers.

DISCLAIMER

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY SPECIAL, EXEMPLARY, PUNITIVE, INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR FOR ANY LOSS OF REPUTATION OR GOODWILL, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), EQUITY, STRICT LIABILITY, STATUTE, OR OTHERWISE, ARISING FROM ANY UNAUTHORISED OR UNINTENDED USE, ACCESS, OR DISCLOSURE OF YOUR PERSONAL DATA.

We may amend this Policy from time to time. The amended Policy will be made available on our website, and the effective date of the updated Policy will be stated clearly. You are encouraged to review this Policy periodically to stay informed about how we handle your personal data.

If you have any questions regarding the processing of your personal data or about this Policy, if you do not agree with the amended Policy, if you wish to withdraw your consent at any time, or if you wish to update, delete, or gain access to your personal data, you may contact us using the details below:

Attention: Data Protection Officer / Customer Support

Email: support@jeel.mv

Telephone: +960 7572900

Address: H&D Enterprises Pvt Ltd, Registration number: C-2900/2024, H.Dhiggaamaaage aage , Ground floor, Muthee

goalhi, Postal code : 20072

All requests for correction, deletion, withdrawal of consent, or access to your personal data must be made in writing.

Once we receive your request, we will acknowledge it and endeavor to respond within 30 days. If we are unable to meet this timeline, we will notify you of the reason and provide an estimated timeframe for our response.

Please note that in some situations, we may be prevented by law from complying with your request. We may also decline your request where the law permits us to do so, for example if fulfilling the request would prejudice legal proceedings, security, or other legitimate business purposes.

IMPACT OF WITHDRAWAL OF CONSENT

In many circumstances, we require the use of your personal data to provide the products and services you request. If you choose not to provide certain data, withdraw your consent, or do not accept the amended Policy, we may not be able to continue offering you certain services, such as order fulfillment, delivery, or access to platform features.

FEES

We reserve the right to charge a reasonable fee for responding to requests for access to personal data, or for providing details on how your personal data has been used or disclosed. If a fee applies, we will inform you of the amount in advance and process your request only after receiving payment.

If you wish to raise a complaint regarding the way we handle your personal data, you may do so through the following channels:

By Email or In Writing

Complaints must be addressed to our Business Development and Marketing Division using the following contact details:

• Email: complaints@jeel.mv
• Contact number: +960 7572900
• Address: H&D Enterprises Pvt Ltd, Registration number: C-2900/2024, H.Dhiggaamaaage aage , Ground floor, Muthee goalhi, Postal code : 20072

When submitting a complaint, please include the following information to help us process your request effectively:

• Your full name, contact number, and address.
• A clear description of the nature of your complaint, including relevant time periods.
• Names of any employees or representatives of Jeel E-commerce involved (if applicable).
• Any supporting documents that may assist in evaluating the complaint.

Handling of Complaints

• All complaints will be acknowledged upon receipt.
• Our team will evaluate the matter in a fair and timely manner.
• Once the evaluation is completed, we will provide you with a written response detailing the outcome of our review and, if applicable, the corrective actions that will be taken. If your complaint is complex or requires more time to investigate, we will inform you of the expected timeline and keep you updated on the progress.

This Policy shall be governed by and construed in accordance with the laws of the Republic of Maldives. By using our services, you agree to submit to the exclusive jurisdiction of the courts of the Maldives in respect of any dispute or claim arising out of or in connection with this Policy.